It does stand out. Like I said, pottery wasn't made for people to collect; it was made for people to buy. If the Arts and Crafts movement was what people liked, then that's what the pottery factories would make. It's the same reason why the pottery factory declined after the war: people's tastes changed, so the factories had to start making items that people wanted. The trouble was that there were lots of other countries that started making it a lot cheaper. You have pages from other collectors on your website. How did you start doing that?Lonsdale: They just contacted us by email and said, "We have a collection. Would you like to put it on the website?" So we did. I think most people collect like we do, which is a varied selection, not necessarily themed. Mostly what I can see on our website are the very varied collections. We have lots of wall plates, lots of vases, lots of figurines.

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